N E W S   R E L E A S E

For Information Contact:
Joni Morford, Communicore
714/721-8081
jmorford@communicore.com


JOHNSON & JOHNSON'S ADVANCED STERILIZATION PRODUCTS (ASP)
ARMS SALES FORCE WITH VIRTUAL REALITY

Company Introduces High-Tech Marketing Tool Worldwide


FOR IMMEDIATE RELEASE.....September 18, 1996.....Irvine, Calif.....Virtual reality, which was 
first introduced to be principally an entertainment vehicle, is fast becoming a sales tool for 
marketing high-tech products.  

The entire United States-based sales force of Advanced Sterilization Products (ASP) can now call 
on hospitals and ambulatory surgery centers armed with a simple briefcase containing a complete 
virtual reality system called the STERRAD¨ Experience.  The company recently announced that 
much of its international sales force in Pacific Rim countries, Canada, Europe, Australia, and 
South America has adopted virtual reality.

Advanced Sterilization Products manufactures the STERRAD Sterilization System, a fast and safe 
sterilization system for medical devices and surgical instruments involving the generation of a 
low-temperature gas plasma from hydrogen peroxide.  Instead of asking customers to visualize 
the high-tech system from a sales description or from graphics and photos, the customer can now 
put on a headset and tour the inner workings of the sterilization system via virtual reality.

"Attendees of the recent Association of Operating Room Nurses meeting waited in line for nearly 
an hour to experience first-hand how the STERRAD System works," said Dan Brostoff, ASP 
Group Marketing Manager.  "The 3-D aspect of virtual reality helps customers grasp the 
complicated sterilization process in an educational and entertaining manner."

Virtual reality travelers experience the STERRAD System through a colorful display of a gas 
plasma cloud bathed in ultraviolet light and watch electrons stripped from atoms while molecules 
collide, as the sterilization process progresses.  The STERRAD Experience was developed by 
Stereomedia of Burbank, Calif.  The system includes a mini video player, five headsets, 
electronics and distribution amplifiers--all contained in an ordinary briefcase.

Advanced Sterilization Products (ASP), a division of Johnson & Johnson Medical, Inc., 
manufactures and markets innovative sterilization technologies and products that provide safe, 
effective, and economically sound solutions for the needs of healthcare providers.  The company 
is based in Irvine, Calif.


Note to Editors: If you would like to see the STERRAD Experience virtual reality tour, please contact 
Joni Morford at 714/721-8081 to arrange a demonstration. 


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