| About
Our Approach | Examples
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Areas We Have Worked In |
The Organizational Difference
Communicore operates under an ethos somewhat different from traditional consultancy, educational, marketing, or public relations agencies and groups.
Communicore's blend of physicians, scientists, journalists, technical editors and writers, public affairs and public relations experts, graphic artists, and computer technology specialists bring unique perspective and capabilities to our communications activities.
In addition to our various professional degrees or training, we are seasoned practitioners in a wide variety of educational disciplines and communications tools. We also have real-world, hands-on, and in-depth issues and crisis management, marketing, media, product development, pre-clinical and clinical research, regulatory affairs, and corporate management experience in the pharmaceutical, biotechnology, medical device, and healthcare delivery environments.
Engineering Consent Through Issue Management
Communicore has a proven track record in "engineering consent" among the often conflicting constituencies that influence the adoption of new technologies in healthcare.
In our communications programs, we frequently employ an issue management approach to overcome the barriers that inhibit change. Using a strategically crafted array of education, research, marketing, publishing, and public relations programs, we seek to raise consciousness regarding issues that lend themselves to technology solutions to improve the quality of healthcare.
Independent Publishing
Communicore's credibility as an independent, third-party communicator, facilitator, and educator further distinguishes us from traditional agencies. The materials we publish under our own imprint or in the peer-reviewed literature, as well as the consensus-building advocacy groups we create to marshal support for technological change, allow us to better access audiences disinclined to read or view materials produced by private sector companies.
These independent publishing activities complement our more traditional public relations and media relations activities designed to disseminate information about a company, its technology, or its product(s).
Expert Networking and Academic Liaison
Communicore has developed a widespread network of leading experts and opinion-makers in a variety of disciplines that influence healthcare issues. We draw upon this expertise by organizing and managing independent single and multi-constituency panels, advisory boards, consortia, and task forces.
Participants in these groups are selected for their general or specific expertise, for their national or international standing, and for their interest in accelerating the introduction and adoption of new technologies or improved standards of healthcare. Beyond discussion and debate, activities are goal-oriented and include the evaluation of new technologies and their associated products, formulation of standards of practice, and educating key constituencies. Commitment to publication in both print and electronic media is a central tenet to each group's existence.
| A Few Examples of Our Work |
Our track record includes several significant successful programs that have helped enhance the delivery of healthcare, including:
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| Legislative Liaison | Regulatory Communications |
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| Advanced Sterilization Products Advanced Technology Laboratories Alere Medical Allergan Alza American Health Products American Heart Association Amgen Applied Immune Sciences Arkive Aspect Medical Systems Becton-Dickinson Bicore Monitoring Systems Biomagnetic Technologies BOC Healthcare Cardiac Mariners CardioGenesis Cardiometrics CarePartners Cochlear Collagen Cortex Pharmaceuticals Datex Instrumentarium Diasonics Diatek Dolphin Imaging Systems Dow ElectroScope Eli Lilly Flex-Foot Gensia Hambrecht & Quist Healthcare Decisions International Heart Technology Heartstream Hewlett Packard HomeVue IMED ImmunoTherapy InnerDyne IOLAB Johnson & Johnson (International) Life Medical Sciences |
Medasonics MEDSTAT Medtronic Menlo Care Merck, Sharp & Dohme Metra Biosystems MicroProbe National Medical Enterprises Natus Medical Nellcor Puritan Bennett Neuromedical Systems Newport Pharmaceuticals Norland Northwest Regional Hospital Novent OB Tech Ohmeda Oncotech Optical Radiation Corporation Optical Sensors Incorporated Oridion Medical Organon Orquest Ortho Pfizer Program for Appropriate Technology in Health (PATH) Retroperfusion Systems Ribi Immunochem Roerig Schering Sentinel Monitoring Serono Siemens-Pacesetter Systems Smith Kline & French SonoSite, Inc. Squibb Syntex Toshiba Medical Systems University of California, Irvine Ventritex Vertex Pharmaceuticals VidiMedix Viggo-Spectramed Westmark International |
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